Philippines Essay Example | Topics and Well Written Essays - 500 words

Philippines - Essay Example It has a land area of 114, 672 square miles and stretches almost 1, 150 miles. Its capital is Manila which is located on Luzon. According to Steinberg † The Philippines is one of the most disaster-struck countries in the world† (12). This country is located on the Ring of Fire and is subject to frequent earthquakes and volcanic eruptions. Steinberg stated that â€Å"It is averages about five earthquakes a day of all grades and intensities up to 7.9 on the Richter Scale† (12). Its climate is tropical. The monsoons mark the rainy and the dry seasons. In Manila the rain starts from June to November. The cool dry season comes from December to February while the hot dry season is from March to May. It lies in the path of several tropical storms and suffers several strong typhoons between July and October. The Philippines has a long history of exporting agricultural products. Rice is the symbol of life (Steinberg, 2000: 15). It is the most important crop grown in the country. The farmers rely on the monsoons to give the plant the necessary water. Bad crops can affect the peasants. The tropical rain forests are one of the key sources of export income. However, tree cutting and milling are changing the landscape and causing disasters. There are major extractive mining industries as the country has large deposits of chromite and gold. Of the 49. 4 million acres of mineral land, only 34. 6 million have been geologically surveyed. (Steinberg, 2000: 29). The Philippine territorial waters offer 2,000 local species of fish, giving the people a new source of protein. In the past few decades, prawn farming has become the major industry throughout the archipelago, offering the promise of a new export product. The Philippines is a democratic country. The population of the Philippines was approximately 84.2 million in 2004 (Abinales & Amoroso, 2005: 16). Filipinos are distinguished by ethno linguistic groups originally corresponding to geographical

British Airways strategic management Case Study

British Airways strategic management - Case Study Example and Stahl, M.J. (1997, p. 2) that managers of organizations need to anticipate and adapt to change by keeping in touch with the external environment of the organization. The present chapter is focused on British Airways which is one of the world's favourite airlines as it carries more international passengers to more destinations than any other air carriers (Haberberg, A and Rieple, A, 2008:458). Since its establishment in the year 1919, the British Airways has come a long way to be one of the reputed airlines in the world and continuously returning profits at the end of financial years, which most of its competitors are unable to do so. The secret for the success of British airways is attributed to its strategic management decisions (Cole, G.A., 2003:191) and hence the present research is undertaken to study the process of planning, development and implementation of management strategies in order to know the actual success factors like management, human resource, finance, marketing and communication. The British Airways' forerunner company Aircraft Transport and Travel Limited (AT&T) launched the world's first daily international scheduled air service between London and Paris, way back on 25th August, 1919 (www.britishairways.com). Presently it is the world's largest international airline and has global flight network through USAir, Qantas, and TAT European Airlines serving 95 million passengers a year using 441 airports in 86 countries and more than 1000 planes. (www.fundinguniverse.com) British Airways Ltd came into existence with the merger of many smaller airlines to form Imperial Airlines which was later nationalized into the present original form. (www.bizcovering.com) Cole A.G. (2003, p.192) states that the company has been able to achieve considerable rate of success all these years just because of its effective strategic management decisions including maintaining a sustained marketing campaign, focusing on the requirements and preferences of business customers which res ulted into development of brands like Concorde, First Class, etc; focusing on the needs of private passengers and tourists, marketing the excellent reputation of the company's safety and engineering aspect, providing effective customer service through the use of information technology, promoting an extensive programme of staff training ensuring the efficiency, productivity and awareness of the employees. The company adopted a strategy of alliance and mergers which was advantageous to provide service to more